Purple Orgy (1968) and Roger Wilco (1977) were situated at 57 Howe Street – later named Juice Box and more recently, Treasure Island.
The flatties in 1977 along with their sign for the flat Roger Wilco.
The origin of the flat name Roger Wilco was a cartoon character created by the American B. Kliban who was particularly popular in the late 1970s. You can see a picture of the Roger Wilco character in the The Stanford Daily, Volume 172, Issue 18, 18 October 1977, this image was reproduced from his book, “Whack your Porcupine”, 1976. Roger Wilco has an other meaning, it’s roots are in radio communications lexicon, a hangover from WW11 – Roger (acknowledge) Wilco (Will comply). It’s not known if there is a connection between this and Kliban’s character.
Kliban describes himself as a beatnik in the 1960s, wearing black turtlenecks and drinking a lot, which I’m sure, along with his art, was a point of connection for many students at the time.