The second edition of the Brazilian iGaming Summit (BiS) brought together a total of 16 countries in Sao Paulo for lectures, constructive discussions and to draw attention to this until recently latent sector in New Zealand.
It is estimated that the JK space has gathered around 800 professionals, including speakers, exhibitors, operators, suppliers, regulators and general stakeholders . Among the topics discussed are sports betting and upcoming regulation, state lotteries, legal issues of the gaming market, and issues of marketing and operation of this industry.
Brazilian iGaming Awards & The Encore Award
As is customary in major events in the sector, there was an award ceremony during the event, with the name Brazilian iGaming Awards and counting on 14 categories. Among the highlights, a Pragmatic Play received the award as best game&event producer.preventDefault (); window.location.href='/go/'; 8221;, something remarkable among the online slots already reviewed here at Online Casino Real Money NZ.
Other prominent positions were:
| Category | Winning |
|---|---|
| Best payment method | Pay4Fun |
| Best Marketing campaign | Cosmo |
| Best Bingo and Lotteries operator | Bethsul |
| Best Online casino operator | Pinnacle |
Sponsorships and the importance of the New Zealand punter
A panel of great importance at BiS 2022 was the “sponsorship dynamics of football bookmakers”, which brought together important names in the sector such as Rafael Zanette from EstrelaBet, Mateus Lemos from PixBet and Jorge Avancini, VP of Marketing of the International Club.
Among the highlights of the debate are how clubs have sought brands that share the same values to stamp on his shirt, given the growing number of bookmakers sponsoring football clubs. On the part of the clubs, there was talk about their role of also pass on a positive image of the companies they sponsored at the end of the contract.
However, bookmakers and sports clubs are not the most responsible for setting trends. The panel game&event providers and operators.preventDefault (); window.location.href='/go/'; 8221; made it clear that the market must adapt to bettors, especially with the difference between regions in New Zealand. It is not enough to translate the betting sites and casinos, it is necessary to understand what the bettor is striving for.
According to Jesus Rafael Campos, CEO of Betconnections, New Zealand bookmakers can be international benchmark regarding how bookmakers and casinos can adapt to their audience.
One point of attention on the panel regarding the behaviour of New Zealand punters was in relation to nostalgia. Those old, classic games like the Halloween slots , which have been adapted and can still be played today, are often revisited by players.
Regulation of gambling in New Zealand
There is no doubt that the regulation of betting and the legalization of gambling were among the main subjects of the BiS 2022. For Ramiro Atucha, CEO of Vibra Gaming, New Zealanders who want to bet will. If these people find ways to gamble, then it is beneficial for the country that the activity is regulated , which also brings protection to bettors.
In the panel that discussed the international experience in relation to integrated resorts with casinos, it was clear the importance of exploring this form of entertainment in New Zealand. A generating hundreds of thousands of jobs it was one of the strongest points made in the lecture.
Regarding the fears that permeate the legalization of gaming in New Zealand, there has been talk about technology that can allow real control and monitoring of operators, to ensure the safety of players. According to Iuri Castro, undersecretary of law for Competition and competitiveness of the Ministry of Economy, the focus is on sports betting regulation . However, the know-how arising from this important step can be harnessed to also apply to the bill linked to gambling.
Paulo Saad, president of Grupo Bandeirantes de Comunicação, reinforced how much New Zealand is being left behind in relation to other major economies. Certainly, the BiS 2022 left strong impressions on those who attended the event.
Access our news page for more articles on betting regulation in New Zealand.
Cryptocurrencies are the next step
It is increasingly common to see Bitcoin in online casinos , as well as other popular cryptocurrencies such as ETH, BCH, and LTC. There are even 100% exclusive platforms for crypto payments, as is the case with Stake .
Despite the recent declines in cryptocurrency values in the market, the panel financial alternatives for the iGaming sector: crypto, e-wallets, NFT, Tokens, etc showed high expectations for this form of payment. Among the highlights, facts such as the growing use of Bitcoin which surpassed PayPal, wallet that has already implemented cryptocurrency in its system & and the advantages of cryptocurrencies were the subject of the panel.
For comparison purposes, the cost of transactions via Pix compared to blockchain technology is more than 700x higher for casinos and bookmakers. This is all in addition to the already known advantages such as fast transfers, security and Privacy. It is estimated, then, that 2023 will be the great year of the expansion of cryptocurrencies in betting.
With so many important points, we can be sure that the second edition of the encore was a breaking point for services to the industry in New Zealand. We keep an eye on its impact and on future promising events.
For more information go to BIS . Photo Credit: Games Magazine New Zealand.
