Bijoux was named for a night club in Newcastle-upon-Tyne that features in the reality TV show, Georgie Shore. The sign was created in 2015 by the six male flat mates who were all massive fans of the show.

The sign replicates that of the night club and is clearly visible from George Street. 

 [Photo supplied and used with permission.]

Here’s a clip of the Geordie Shore cast leaving Bijoux.