Sprayed using a stencil on a couple of pieces of board, this sign utlises the Hilton Hotels logo (below) as inspiration. The name is indicative of many similar names that are reflective of the physical environment students find themselves living in. Some names clearly point out the deficits of these homes while others bestow lofty or ironic names on the flats that contrast starkly with the poor state of the building. Being a prestigious international hotel chain, clearly this flat can not compare, the use of the name and logo is ironic.
Later iterations of the Hilton sign (2008) include one that utlises a single bedhead as the basis of the sign but the Hilton logo is no longer evoked. The house features in Villa by Patrick Reynolds and Jeremy Salmon (2012).
Few student flats reference historico-political events, Free Latvia, Erebus, Baghdad Backpackers and Guantanamo Bay are a few that come to mind. Prior to Hyde Street party of 2009 the closure of the Guantanamo detention camp at the US Guantanamo Bay Naval Base was being mooted by the Obama administration.
The names students bestow their flats with are often full of wit and humour. The sign for Bedrock is made using a single bedhead. The name may be related to the popular cartoon series The Flintstones where Bedrock is the prehistoric city where the Flintstone and Rubble families live. The name may also refer to beds rocking due to sexual activity. The use of a bedhead as the board for the sign implies this may be the case. It’s not often that the name of the flat and the sign riff off each other to add another layer of meaning.