Mello Yello on Hyde Street

That fruity yellow citrus flavoured fizzy drink from all our childhoods now has a presence  on Hyde Street.

Mello Yello, a Coca Cola company brand, was created to in March 1979 to compete with Pepsi’s Mountain Dew and has been a part of our kiwi culture since then [1]. A visual history of Mello Yello logos can be seen on Logopedia which places the typeface used in the flat sign to the fruity drinks first brand presence, the period 1979-1987.

The flat was repainted this year (2016) and the sign was already in situ when the current residents moved in part way through the year. They missed the Hyde Street party but are looking forward to being part of the 2017 events.

IMG_7688

Mello Yello residents, 2016: Cory-lee Allen, River Simmons Cottam, Joseph Wingar, and Tyler Wright

Here are the residents from earlier in the year all geared up for the Hyde Street Party 2016.

And here’s a shot from the Hyde Street Party 2017.

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